I'll say that I too expect an item to be as pictured. If it says "photo may be a stock photo" or the like, that lowers my expectations some. But, it stated "Each Benelli M4 magazine comes factory individually wrapped and labeled for authenticity don't settle for less". I can't see what that label is on that mag tube packaging, but if it is anything other than Benelli factory print then I'd have issue with it. That very clearly describes it to be genuine Benelli part.