tucker301 Posted July 25, 2010 Share Posted July 25, 2010 http://www.marketwire.com/press-release/Iconic-Beer-Brand-Invites-Americans-Help-Give-Veteran-Piece-High-Life-This-Summer-1282577.htm CHICAGO, IL--(Marketwire - June 28, 2010) - Miller High Life, in partnership with Iraq and Afghanistan Veterans of America (IAVA), announced today a bottle cap and can tab collection program that will contribute up to $1 million in cash and experiences to help veterans enjoy some of life's little luxuries. Miller High Life is rallying American beer drinkers to show their support and help "Give a Veteran a Piece of the High Life" by donating 10 cents for every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned to participating retail accounts or via mail between July 1 and September 30, 2010. Proceeds will go directly to providing veterans with a variety of "High Life" experiences ranging from tickets to professional sporting events and concerts to outdoor adventures throughout the summer. Quote Link to comment Share on other sites More sharing options...
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