I think that's a good price because I paid $1500 for mine, and I shopped around. According to the rebate form all you need is to cut the UPC from the the box, complete the rebate form, and with the current rebate your sales receipt must have a dated sales receipt between August 1st and December 31st. You have until January 31st to get the above mailed off to them. It also states that you must have purchased your M4 from an authorized Benelli dealer. They just extended a rebate offer that has been going on for awhile. It's the same deal, but the old one had to have a sales receipt between May 1st, and July 31st, with a post mark no later than August 31st. They also have now included their MR1 rifle in the current rebate offer, for those who are interested. This offer is what did it for me. I couldn't pass up an M4 for $1300. Hope it works out for you. Good luck.